WARREN, N.J., Dec. 7, 2017 /PRNewswire/ — The past two decades have been a perpetual headache for Cleveland football fans, but as the team eyes a historically bad 0-16 season, the most die-hard fans aren’t hanging their heads in shame.

 (PRNewsfoto/GSK Consumer Healthcare)

To deal with the pain of cheering for a winless team, Cleveland fans have showcased their incredible resilience and passion – taking to the streets on January 6th for the first ever 0-16 Perfect Season Parade.

As the leader in head pain relief for more than 50 years, Excedrin® is on a mission to deliver relief and empathy for headache sufferers. That’s why Excedrin has signed on to sponsor Cleveland’s Perfect Season Parade.

“All sports fans have felt a team, game or even single play-induced headache at some point. This season has been especially painful for Cleveland football fans. We want them to know we understand their pain and we’re here to help,” said Scott Yacovino, Senior Brand Manager, Excedrin.

“That’s why Excedrin is so proud to sponsor the Perfect Season Parade…supporting Cleveland fans’ attempt to embrace the silver lining and excitement around coming together to celebrate this historic ‘Perfect’ not-so-perfect season. It’s truly heartbreaking – and headache inducing – to watch your favorite team fall short, and we hope the headache relief we can provide will help make January 6th memorable.”

The grassroots event – a celebration of pain, frustration and ultimately support for the coaches and team, was organized by long time Cleveland football fan and season ticket holder Chris McNeil.

“I’m a lifetime fan of the Cleveland Browns and they have given me my share of headaches on Sundays (sometimes on Mondays as well) – but I’m not unique in that,” said Chris McNeil.  “Cleveland fans are passionate about this team even when the team literally gives us 0 in return. That’s why I’m excited to have Excedrin sponsoring The Perfect Season Parade to help us Browns fans deal with the pain so we can focus on having a little fun January 6th!”

Excedrin has made a $7,683 donation to fulfill the event’s goal on the GoFundMe page, and fans can look forward to a truly special, and pain free, parade on January 6th in Downtown Cleveland.

About Excedrin® Extra Strength
Excedrin® Extra Strength is a clinically proven formula of 2 pain fighters plus a booster, designed to relieve headaches. Excedrin® Extra Strength is an over-the-counter medicine that has a fast-acting formula that delivers powerful relief from headache symptoms – for some, relief starts within 15 minutes.

About GSK Consumer Healthcare
GSK Consumer Healthcare is one of the world’s largest consumer healthcare companies. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. We have a heritage that goes back over 160 years. We own some of the world’s best loved healthcare brands, including Sensodyne®, Theraflu®, Excedrin®, Nicorette® and NicoDerm®CQ®, FLONASE®, and TUMS®. These brands are successful in over 100 countries around the world because they all show our passion for quality, guaranteed by science. They are inspired by the real wants and needs of the millions of people who walk into pharmacies, supermarkets, market stalls and go on-line all over the world every day, and choose us first.

Our goal is to build a global, growing business we call a Fast Moving Consumer Healthcare (FMCH) company, dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

About GSK
GlaxoSmithKline – one of the world’s leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.

Media Contact Information:
Caryn Previdi – GSK Consumer Healthcare
caryn.c.previdi@gsk.com 
862-579-8534

Jenna Glynn
jglynn@webershandwick.com 
212-445-8276

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SOURCE GSK Consumer Healthcare