HACKETTSTOWN, N.J., May 17, 2018 /PRNewswire/ — M&M’S® is shaking things up once again with an addition to its line-up of iconic, colorful candies. Today, the brand announced a new variety set to hit shelves this fall: White Chocolate Peanut. M&M’S first tapped into the growing excitement and consumer demand for white chocolate with the launch of M&M’S White Chocolate last year. Now, with the debut of M&M’S White Chocolate Peanut, the brand is expanding its white chocolate offerings to its nut-loving fans.

 (PRNewsfoto/Mars, Incorporated)

“We’ve witnessed the demand for white chocolate growing at a rate more than three times that of other chocolate flavors. In response, we introduced M&M’S White Chocolate last year to excite and delight not only our M&M’S fans, but all chocolate lovers,” says Allison Miazga-Bedrick, Brand Director, M&M’S. “We were amazed to see the positive response and we’re thrilled to now add white chocolate to a fan favorite variety, peanut.”

M&M’S White Chocolate Peanut will feature peanuts surrounded by delicious, rich white chocolate and wrapped in the brand’s signature colorful shell. The product will be available in three sizes at the following suggested retail prices: Singles ($0.99), Share Size ($1.69), and Sharing SUP ($3.39).

M&M’S White Chocolate Peanut joins other Mars Wrigley Confectionery brands embracing the white chocolate trend. TWIX® recently launched TWIX White Chocolate, featuring the classic crunchy shortbread cookie covered in golden caramel and enrobed in a rich white chocolate.

For more information on the launch of M&M’S White Chocolate Peanut, fans can stay tuned to M&M’S social channels (Facebook, Twitter, Instagram) or www.mms.com.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

 

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SOURCE Mars, Incorporated