M&M’S® Is Back In The Game With New Super Bowl LII Commercial
HACKETTSTOWN, N.J., Dec. 7, 2017 /PRNewswire/ — Today, Mars Wrigley Confectionery U.S. announced something fans have been craving – a new M&M’S Super Bowl commercial. Over the last 75 years, M&M’S has established itself as an iconic entertainment brand by connecting with fans through pop culture. For the first time since 2014, M&M’S will return to the Super Bowl – one of the biggest entertainment platforms in the world – to continue to entertain fans with a new commercial.
The M&M’S Brand, which is known for its colorful spokescandies, will tap the mass reach of the Super Bowl to entertain fans with an all-new 30-second commercial that will be produced by BBDO New York and supported with a fully integrated marketing campaign including PR, digital and social media.
“The Super Bowl is such an iconic event and we’re thrilled to be bringing M&M’S back to the big game this year,” says Allison Miazga-Bedrick, Brand Director, M&M’S. “Some of the beloved M&M’S spokescandies will be back in action like never before and we’re excited to showcase M&M’S as the entertainment brand that our fans know and love.”
This year, Mars Wrigley Confectionery U.S. decided to bring the M&M’S Brand back into the game after a three-year hiatus. The last time the M&M’S Brand advertised during the Super Bowl was in 2014; the ad spot, “Delivery,” featured Yellow being blissfully unaware of just how irresistible he is as he is delivered to a dinner party. Previously, the brand aired “Love Ballad” in 2013 where Red professed his love with a romantic serenade and “Just My Shell” in 2012, which introduced Vanessa Williams as the voice behind the Ms. Brown spokescandy for the very first time.
The M&M’S commercial will air during the first quarter of Super Bowl LII on Sunday, Feb. 4, 2018 on NBC. For more information, fans can visit M&M’S on Facebook, Twitter, Instagram or at www.mms.com.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
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SOURCE Mars, Incorporated