COLTS NECK, N.J., Nov. 3, 2017 /PRNewswire/ — Eric Casaburi, CEO and founder of Retro Fitness, will co-host an unscripted documentary special focusing on struggling small businesses in America called, «Save It or Sell It.» The one-hour special premieres Sunday, November 5 at 11 p.m. on A&E® followed by premieres across A+E Networks’ enthusiast blocks on HISTORY® and A&E as well as FYI™.

Retro Fitness low-cost, high-value fitness franchise (PRNewsfoto/Retro Fitness)

Many small businesses across America are in trouble, with up to 90 percent failing within their first five years. «Save It or Sell It»‘ puts all of the options on the table for business owners as Casaburi and co-host Robert Hirsch help to assess the value of the business, diagnose problems, plan renovations, and solicit potential buyers through a blind bidding process. Throughout the special, Casaburi and Hirsch compete to show the struggling small business owners how to maximize their options convincing them to either SELL 100 percent of their business or SAVE it.

Casaburi is no stranger to saving and growing businesses, having founded Retro Fitness during the recession at the age of 23 and growing it into a $150M a year franchise, along with establishing other successful businesses. Today, Retro Fitness boasts half a million members in more than 155 U.S. locations.

His signature New Jersey «shoot-you-straight» style and energetic personality plays well off co-host and serial entrepreneur Hirsch, whose experience includes riding the first wave of the boom as a venture-backed CEO, consolidating the adventure travel industry as founder of Adventure Central and most recently running a private equity fund with a portfolio of seven marketing and technology companies.

«My mission is to help small business owners flourish,» Casaburi said. «Sometimes that means taking big steps to reinvent a struggling business in order to save it. Other times the smartest move is to move on, by selling and using your passion as fuel for your next venture.»

Casaburi said «Save It or Sell It» aims to share important lessons such as how to honestly evaluate the value of a business, how to separate emotions when making decisions and how to sort conflicts between partners when it comes to deciding the fate of a business.

With a passion to help entrepreneurs reach their business dreams, Casaburi authored the book Just Make Money! and also hosts a two-part online video series, The Weigh-In and The Weekly Gain, where he blends his passion for entrepreneurism and fitness and gives viewers a rare glimpse into the day-to-day personal and professional life of a modern-day CEO.

About Eric Casaburi
Eric Casaburi began to exhibit both an entrepreneurial spirit and a passion for fitness since the raw age of 13 when he got his first job at a gym. Infused early on with enough energy and fearlessness to fuel an army, the Jersey-born-and-bred entrepreneur founded Retro Fitness at age 23. In 2004, Casaburi opted to franchise his concept, and has since grown his passion for health, wellbeing and entrepreneurship into a $150,000,000 annual business giant with more than 155 locations open in 17 U.S. states. Connect with Retro Fitness on Facebook @retrofitness, Twitter @RetroFitness or Instagram @retrofitness.

Casaburi currently serves as the CEO and founder of Fierce Brands, which owns Retro Fitness. Casaburi is a proven leader in the fitness and franchise industries, and has been featured on CNBC, MSNBC, Fox Business, Bloomberg TV and the CBS series Undercover Boss in two separate episodes. He has also appeared in dozens of national publications, such as Forbes, Entrepreneur magazine,, Wall Street Journal and Franchise Times, and has published an entrepreneurial book titled JUST MAKE MONEY! Currently available at and the book offers real-life strategies based off his own experiences in creating multi-million dollar businesses. Today, Casaburi lives with his wife Kim and their four children in Orlando, FL. Connect with Casaburi on Snapchat @ecretro, Twitter @ericCASABURI, Facebook @EricCasaburiBusiness, or Instagram @ericcasaburi.

Media Contact: Ann Maher, Fishman PR, (847) 945-1300 ext. 253 or [email protected]


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SOURCE Retro Fitness