WAYNE, N.J., Oct. 26, 2017 /PRNewswire/ — Kids know that Santa makes his list and checks it twice. That’s why today, Toys»R»Us® is helping support parents by giving kids an early reminder through its new 2017 holiday campaign: «The Naughty List Is Not An Option.» Customers watching TV at home may wonder if our marketing experts took a page from their real lives for this year’s ads. Kids, parents and gift givers will be treated to more than 20 broadcast spots (15 and 30-second ads) that portray the hysterical lengths that our little ones go through to avoid the naughty list, like trying to pay for dinner with MONOPOLY money or cooling off a parent who’s deep in spin class using The Ultimate Guide to Play holiday catalog as a paper fan.

Toys"R"Us Logo (PRNewsFoto/Toys"R"Us, Inc.)

Beyond TV, the campaign will be digitally led through social media, online video, original content, partnerships and the company’s loyalty program – all designed to build on the company’s mission to set play free. Kids will also notice their favorite big brands highlighted in the ads including HASBRO, Mattel®, LEGO®, MGA Entertainment® and Fisher-Price®.

Additionally to help everyone get in the true holiday spirit, Toys»R»Us is partnering with a fellow iconic brand – the Christmas Spectacular Starring the Radio City Rockettes. From early November throughout the holiday season, Toys»R»Us will take over Radio City Music Hall’s 6th Avenue Store (1270 Avenue of the Americas, New York, NY 10020) with an out-of-the-box experiential shop.

«Our mission is to set play free and unleash kids’ creativity and imaginations. And as grownups, we all know that during the holidays kids use every bit of creativity to ensure they stay in their parents’ good graces and on the nice list to get the toys they really want,» said Carla Hassan, Executive Vice President, Chief Marketing Offer, Toys»R»Us. «Our ‘The Naughty List Is Not An Option’ campaign was inspired by these kids – some of our most loyal customers – and we are very much looking forward to seeing the laughs it brings to the big kids, too!»

As an added bonus, show-goers attending the Christmas Spectacular Starring the Radio City Rockettes will find a complimentary Babies»R»Us stroller check inside Radio City Music Hall, making parenting even easier while seeing the show.

For more information, visit the official blog, No Assembly Required. To download multimedia, including TV spots and high-res images, please click here.

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SOURCE Toys»R»Us, Inc.