JERSEY CITY, N.J., Nov. 7, 2017 /PRNewswire/ — Royal Alliance Associates (Royal Alliance), a financial services firm representing more than 1,800 advisors across the country, today announced that Kansas-based advisory firm, Strategic Partners, Inc., selected to affiliate with Royal Alliance. Since the start of 2017, more than 150 registered representatives have joined Royal Alliance and nearly 500 advisors have joined Advisor Group firms.  

Advisor Group Inc. (PRNewsfoto/Advisor Group, Inc.)

Strategic Partners was founded in 1994 in Parsons, Kansas by Chris Lubbers, with the mission to deliver comprehensive financial planning services to individuals and families. Today, Strategic Partners offers holistic financial planning and investment advisory services, from business planning and personal finance strategies to insurance solutions. The firm remains headquartered in Parsons, Kansas, and has 38 financial advisors serving in offices across the United States, including Indiana, Connecticut, Texas, Missouri, Arkansas, South Dakota, and Oklahoma. Strategic Partners has more than $1.1 billion in total client assets under administration.

«Royal Alliance’s commitment to growing and improving on behalf of their clients is one that mirrors our own mission of providing our clients with best-in-class service,» said Chris Lubbers, Owner and President of Strategic Partners, Inc. «In addition to a great cultural fit, we are excited about the opportunity to work with a strong partner that is dedicated to helping organizations like ours grow, and to utilize their advanced technology solutions.»

Supported by Advisor Group, one of the nation’s largest independent financial advisor networks, Royal Alliance provides independent advisors a flexible, open-architecture system that offers them full access to state-of-the-art technology, marketing and management systems – all of which can be fully adopted or integrated into an advisor’s existing platform for an easy transition. Through Royal Alliance, advisors also have access to dedicated field support, extensive investment solutions, and the choice of a custody/clearing option that best suits their needs.

«Strategic Partners is a nationwide firm that operates with the utmost integrity when supporting its clients’ financial needs, and we are delighted to welcome them to the Royal Alliance family,» said Dmitry Goldin, President and CEO of Royal Alliance. «While getting to know the Strategic Partners team, it was evident that they shared our forward-looking approach, and we are confident that they stand to benefit tremendously from our wealth management tools and support services.»

For media inquiries regarding this announcement, contact: [email protected]

About Strategic Partners, Inc. 
Parsons, Kansas-based Strategic Partners Inc. was established in 1994 by Owner and President Chris Lubbers. The firm offers a comprehensive financial planning approach for clients across the United States with offices in Indiana, Connecticut, Texas, Missouri, Arkansas, South Dakota, and Oklahoma. The financial services firm has $1.1 billion in total client assets. For more information, visit

About Royal Alliance Associates, Inc. 
Royal Alliance Associates, Inc. is part of one of the nation’s largest independent financial advisor networks and a Registered Investment Advisor, member FINRA and SIPC. Royal Alliance is supported by Advisor Group, one of the largest truly independent broker-dealer networks in the industry. The firm has more than 1,800 affiliated independent financial advisors and is headquartered in Jersey City.  Royal Alliance was founded in 1969 and employs a client-driven approach focused on meeting the unique demands of businesses and individuals. For more information visit

About Advisor Group 
Advisor Group, Inc. is one of the nation’s largest networks of independent financial advisors serving over 5,000 advisors and overseeing approximately $190 billion in client assets. Headquartered in Phoenix, AZ, the firm is mission-driven to support the heroic role that advisors can play in the lives of their clients, offering securities and investment advisory services through its subsidiaries FSC Securities Corp., Royal Alliance Associates Inc., SagePoint Financial Inc. and Woodbury Financial Services Inc., as broker/dealers, registered investment advisors and members of FINRA and SIPC. Cultivating a spirit of entrepreneurship and independence, Advisor Group champions the enduring value of financial advisors and is committed to being in their corner every step of the way.

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SOURCE Advisor Group, Inc.