TEANECK, N.J., March 16, 2017 /PRNewswire/ — According to a recent study conducted by PRS IN VIVO, Americans prefer beer – and specifically domestic beer – as their alcoholic beverage of choice for St. Patrick’s Day. This is true across genders and age groups.

Furthermore, the majority of consumers prefer to drink from a bottle for these celebrations.

The survey was conducted in early March among 2,400 males and females ages 21 to 50 years old across the United States.

PRS IN VIVO is the World’s Expert in Packaging, Shopper Marketing and New Product Insights.   Each year, we conduct over 1,200 custom studies across 30+ countries, all of which provide actionable insights rooted in shopping behavior and behavioral economics.  To learn more about PRS IN VIVO, please visit www.prs-invivo.com

Media Contact: 
Janice Lai
Phone: 201.346.1600 
Email: [email protected]

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St. Patricks Day Beer Press Release.docx

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PRS IN VIVO’s St. Patrick’s Day Beer Preferences

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