MATAWAN, N.J. and TAMPA, Fla., Oct. 31, 2017 /PRNewswire/ — People-based audience provider, V12 Data, announced a new integration with Adobe Audience Manager, the leading data and audience management platform, part of Adobe Analytics Cloud. V12 Data will add over 500 audiences into Adobe Audience Manager’s Audience Marketplace to better enable marketers and brands to reach their target audience with highly accurate people-based data. Audience Marketplace enables marketers and publishers to seamlessly evaluate, transact and purchase second-party and third-party audiences.

Adobe Audience Manager is a data management platform (DMP) that helps marketers build unique audience profiles so they can identify their most valuable segments and use them across any digital channel. V12’s data is integrated within Adobe Audience Manager and can be used by marketers to either enhance their current user profiles or use as standalone audiences for any campaign.

«As consumers seek hyper-targeted and personalized experiences, V12 Data is at the forefront of providing people-based marketing audiences to enable brands to create more intimate moments with their customers,» said Doug MacDonald, SVP of Digital Solutions, V12 Data. «We are extremely excited to integrate with Adobe Audience Manager to provide brands with access to robust audiences at scale.»

V12 Data currently has over 500 audiences available including Demographics, Automotive, Behavior and Lifestyle, Consumer Packaged Goods, Interests and Entertainment, Movers, Personality Insights (PYCO) and V12 SignalsTM (Purchase Intenders). Marketers can use these audiences in Adobe Audience Manager to discover and organize new segments for smarter targeting and personalization, and to make ad campaigns more productive by targeting specific segments on any platform.

«V12 Data’s broad people-based data assets gives marketers deeper omnichannel insights about individual consumers,» Cody Crnkovich, head of platform partners and strategy, Adobe. «We look forward to increasing value to customers through our relationship with V12 Data.»

About V12 Data
As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brand’s customers and prospects prefer. For more information, visit

About Adobe Analytics Cloud
Adobe Analytics Cloud, part of Adobe Experience Cloud, is the customer intelligence engine that powers businesses by enabling them to move from insights to action in real-time by uniquely integrating audience data across all Adobe clouds. Adobe Analytics Cloud combines Adobe Audience Manager, the leading data and audience management platform, and Adobe Analytics, the industry leading solution for applying real-time analytics and detailed audience segmentation across all marketing channels. Built on the Adobe Cloud Platform, which provides open APIs, a standard data model, and Adobe Sensei, Adobe’s unified AI and machine learning framework, Adobe Analytics Cloud enables brands to better capture, aggregate, rationalize and understand vast amounts of their own disparate data and then translate that data into singular profiles of their customers.

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